WHAT WE CAN DO FOR YOU

Our chief strategist Robin Nayak, conceived and developed one of the most transformative and original brand platforms ever seen in banking

AIA approached Robin to create a definitive platform that would position the Asian insurer as a brand in touch with the real world of its clients 

Robin led the team to position FWD as the most progressive insurer in a post pandemic world, inviting people to press play to celebrate living 

Long before social media and the concept of virality, Robin positioned Sony as the platform to connect the world and drive trends exponentially

Even a brand at the top of its game needs to pivot with the times and Robin designed the strategy to position SIA for a changing world

Beyond brand platforms, Robin has also helped develop segment and product propositions that connected the brand promise to consumer needs

Robin shaped a clear employer value proposition that would unify and motivate staff at the recently assembled national bank

Right at the outset of its construction, Robin positioned the integrated resort for launch in order to attract the best talent

In the crowded real estate market of Ho Chi Minh, Robin positioning the Chinese property giant to become the most sought-after developer

Robin has been repositioning Singapore’s port globally to take a position of primacy in the face of a radically changing operating business model

A family business at risk of being priced out of the market, Robin positioned the vitamin brand as the natural antidote for the toll of modern life

Robin has positioned this colossal family-run  resources business as a global leader in sustainable enterprise

A late entry into Singapore’s deregulating retail energy market, Robin designed a distinct brand platform that helped it become a market leader 

Robin workshopped the changing rules of competition to make space in India’s crowed paint market for a new entrant to thrive

Robin developed the distinctive marketing strategy that positioned the Riverside development as Bangkok's preeminent address

Robin designed a regional brand playbook that positioned Singapore's preeminent real estate group as the living heart of thriving communities

Robin transformed the telecom brand narrative in Singapore with One Life - Live It, the first to reposition a telco from talk to entertainment-led

Robin led the creation of a unified, pan-business social brand platform, from what had been a collection of disconnected social enterprises 

For tactical or quick go-to-market needs, or for startup enterprises looking to shape their market entry strategy, DARE offers a fast and fixed cost turnkey solution, making an executive recommendation in two weeks

AUDIT 

Reviewing your business, marketing and competitive landscape

ASSESS 

Assessing the task and defining the scale of your opportunity and the barriers to overcome

ADVISE 

Presenting ideas to grow and an actionable plan to implement 

For companies facing a number of structural complexities, DARE offers a retained service to a limited number of clients, to be on call for an agreed number of hours each month to help tackle any marketing challenges you face  

AUDIT 

 Reviewing your business, marketing and competitive landscapes

BUILD 

Modelling hypotheses based on cultural, consumer and market data

COLLABORATE 

Determining with best form of engagement, where needed by workshopping

DETERMINE

Curate and defining the best way forward for you to hit your target

AN AFFORDABLE RETAINED COST

Your own senior expert but for a fractional fee

We know sometimes it can be hard to gauge the scope of a project or perhaps, you need to arrange cover for absent members of your team.  We can step in to lead or support your marketing team to keep your business moving 

DAILY RATE

A daily consulting fee is also available on application